Explore Our Journey:
Real Projects and Experiments Redefining Creativity.
GENEVIEVE
Our first test with Runway Act One applied to our work in progress.
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Genevieve is a poetic allegory of artificial intelligence, and her name evokes "Generative”.
MMUSA & SONAR+D
In collaboration with Summa Branding, we developed over 400 creations in just 20 days using various diffusion models. This journey allowed us to master prompting, refine workflows, and explore the essence of these brands, guided by Summa's creative direction.
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The project was showcased at Sónar+D through an interactive mupi, where attendees had the chance to imagine new worlds alongside the four collaborating brands: CAROLINA HERRERA 212, LACOSTE, ESTRELLA DAMM, and PUERTO DE INDIAS. Infinite thanks to Rafa Soto for his trust and vision in making this collaboration possible.
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Agency: Summa Branding
Creative Director: Rafa Soto
Project Director: Georgina Tegido
Technology Director: Jordi Matamales Majoral
Prompts & A.i. Gen Direction: Álvaro De la Herrán
A.i. Assistant: Siena Hartley
Creative Production: Holy Mountain/ Music for the video created by us with #suno
D0C70R TR0Y
SHOTS & CANNES
Collaboration with our friends at Doctor Troy and Shots magazine,
for which we designed this ad
in the latest edition of
Cannes Lions ‘24.
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We liked the idea of evoking "Beauty and the Beast" to celebrate our curiosity and our desire to continue imagining new stories, whatever the technology may be. Something very beautiful can also emerge from what initially causes us fear or rejection.
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